RED Launches Business Recruitment Campaign

Raleigh Economic Development (RED) is excited to announce the launch of a new business recruitment campaign for Raleigh. To reactivate marketing for the city, RED spent a considerable amount of time strategizing based on growth, trends, and development in Raleigh which led to a discussion on how to position Raleigh as a place where you can live out your dreams, build a thriving business, and meet your biggest goals—introducing the No Limits campaign. 

The phrase "no limits" implies a state of being where anything is possible, and no boundaries or limitations can hinder progress or success. This phrase applies to personal growth, achievement, creativity, or performance. The tagline expresses a sense of freedom and empowerment, where individuals can overcome obstacles and push beyond their perceived limitations. 

However, it is essential to note that "no limits" does not mean reckless disregard for process, safety, ethics, or the well-being of oneself or others. Raleigh Economic Development director Kyle Touchstone shared the inspiration behind the campaign.

“The phrase “no limits” can be interpreted in many ways. Our message is that if you live in Raleigh or move to Raleigh, you benefit from the limitless possibilities in this city. The campaign aims to attract new business, encourage existing businesses to expand, and welcome top talent. This campaign is aspirational, uplifting, and encouraging as our city leaders and community stakeholders have dedicated their lives to giving everyone a chance to experience no limits.” 

You can search #NoLimitsRaleigh on Twitter and LinkedIn to see the campaign.